Speakers

Priscilla is a Data-Driven Experience Designer, Design Leader and Coach. As the Head of Design in SP Group, a leading energy utilities company in Asia Pacific and one of Singapore’s largest corporations, Priscilla works with internal teams to create products that satisfy users and drive business goals. She coaches internal teams to answer two important questions – “Why should we build this?” and “How would this affect our users, business and the nation?” SP Design uses Lean Startup methodology to develop products in EnergyTech, guided by an overarching purpose towards sustainability.

Priscilla will moderate panel discussion with Naning Utoyo (SP Digital ), Ramda Yanurzha (Gojek), Samantha Yuen (GovTech Singapore) & Khai Seng Hong (Foolproof) as panelists. 

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Borrys is the first Indonesian to become Google Expert in UX/UI. As a Google Launchpad Global Mentor in UX/UI, he has been mentoring startups from around the world in Silicon Valley, under Google Launchpad Accelerator program.

He’s trained in Design Sprint directly by Google Design Sprint team at The Garage, Google’s collaboration and innovation space, in Mountain View, California.

Borrys will give a talk about Design Leadership

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Prakriti leads the UX research & insights team at DBS Bank. With over 10 years of expertise in UX research, strategy and interaction design, her work ranges from designing a voice activated app for foreign workers’ in Singapore to creating an innovative ATM for an African bank. When not observing how people interact with technology, Prakriti works towards improving the design process and UX maturity at DBS Bank. Prakriti is an alumnus of Virginia Tech where she received her PhD in Human Factors & Ergonomics.

Prakriti will give a talk titled “Keeping It Human in A World of Automated Everything”

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Gideon currently works as an Emerging tech product lead at Firemark Labs, working on exciting new products powered by Artificial Intelligence, IOT and data. Prior to Firemark Labs, Gideon headed Product & UX at Mediacorp, Singapore’s national broadcaster and before that giving transformation and innovation workshops to CXOs, business and product teams as the ASEAN practise lead for mobile at IBM.
Before that he served as CTO of two start ups and a UX consultant for a wide variety of clients, from start ups to banks and telcos.

Gideon will give a talk titled “Designing Artificial Intelligence”

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Bowes has been designing and building digital products for over a decade. He is a Design Manager at Pivotal Labs Singapore where he is helping to transform how the world not only builds but designs software. He has on the ground experience fighting for user centered design and teaching best practices to Fortune 500 companies and enterprises across the globe including DBS, The Home Depot, and Ford.

Borrys will give a workshop titled “Take A Holistic View of Your Product with Service Blueprints” and a talk titled “You’re Not Listening”

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Yengin (Ph.D.) develops a vision at the complex UX world and influences product strategy. He also establishes, inspires and grows user experience research teams for excellence in UX.

Yengin is passionate about understanding user experiences and their complex interaction with different technologies. He has over 10 years of experience in planning, conducting and managing user studies at social robotics, conversational UIs, and ride-hailing technologies.
He is an award-winning author of numerous research articles and books. He also presents at international conferences and gives invited speeches at different events.

Yengin will give a talk titled “Talking to Your Driverless Car: How To Design and Research Interfaces for Passenger – Robot Car Conversations” and a workshop with Gunjan Sobhani titled “Conversational UI – Design & Research”

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Gunjan is a passionate and enthusiastic UX researcher who brings great user insights into the design process and adds value to the product teams by interpreting user stories, behaviours, and motivations for designing solutions. With a formal degree in Human-Computer Interaction Design from IIT Guwahati along with 3 years of experience in UX Design & research with ride-hailing & healthcare services.

Gunjan will give a workshop with Ilker Yengin titled “Convesational UI – Design & Research”

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Upasna(Ph.D.) is a passionate advocate for user-centred, data-informed and design led products. Experienced in UX/UI research with both usability/ non-usability mindset. She is also trained in extensive quantitative and qualitative research methods. Everyday she is trying to get closer to best practices, industry standards and build what she calls an “UX-EE” Emotional and Empathetic. Naturally perceptive, she is always evangelising the user’s voice through product development and design sprints.

Upasna will give a talk titled “Fintech and UX Research: How To Start A Research Culture in an Agile / Scrum Style Product Team. A 90 Days Program.”

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Aditi builds lean design teams and develops design culture in startups. She is the Head of Design at Singapore based startup ReferralCandy – the best automated referral program for online retailers. ReferralCandy has raised S$2 M in funding and recently tripled its revenue. In her previous role as VP Design at Postman she lead product design and helped grow the user base to more than 4M developers, eventually leading to Series A funding of $7M.

Aditi will give a talk titled “Beginners Guide to Designing Automated Conversations”

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Paul has strong focus on design processes and tools to bring bigger value to clients from UX strategy through to execution.

Paul has a particular passion for minimalist design and mobile technologies. Paul likes to design and build products that make a difference, and continually improve customers’ lives. Paul has work experience in The Netherlands, United Kingdom, India, Vietnam, Thailand, Indonesia and Singapore on local and regional level. From nimble startup to large multinational and Fortune 100.

Paul will give a talk titled “UX Designer of The Future – Which Skills Do We Need to Develop to Stay Relevant?”

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Originally from Indonesia, Yoel Sumitro left for Seattle to get a degrees in UX from University of Washington. From there, he has been globe trotting: first, he worked in Apptio in Seattle, followed by Mobilewalla in Singapore and then he was at adidas Group in Germany. He also worked as a Senior UX researcher at Uber before finally in 2018 he decided to go back to Indonesia and is working at Bukalapak as their VP of Product Design.

Yoel will give a talk titled “Overcoming Challenges in Building An Effective Product Design Team”

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Caitlin is an experienced Creative Director with a demonstrated history of building products and services that affect customers and companies for the better.

Caitlin will give a talk titled “Designers, Dungeons and Dragons”

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Paul Sherman has worked in user experience since the days of dial-up. He is the founder of ShermanUX, a user experience research and design consultancy. He has conducted user research, usability testing and UX design for mobile, web and desktop in many domains including accounting; banking; e-commerce; financial planning and portfolio management; healthcare; mobile gaming; mobile device hardware and software; network, server and cloud application security; tax preparation; and travel, among others. He also creates and teaches graduate courses in user experience research and design at Kent State University, where is he an Assistant Professor and Program Coordinator for the User Experience Design Master’s program.

Paul will give a talk titled “Ethical Design: Ist It Possible?”

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Keith is curious about how technology changes the way we work, play and engage with one another. Trained in design, psychology and engineering, he adapts methods and tools from multiple disciplines to create meaningful products, services and experiences. His work has taken him around the world, across multiple industries. Currently, as Head of Product Design at Carousell, Keith often thinks about what a smart, convenient, and community-focused classifieds marketplace can be.

Keith will give a talk titled “Being Smart VS Feeling Smart”

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Building and leading alongside creative teams at Aleph – Poon is a hands-on Design Director who combines insights, ideas, and strategic thinking through design to create meaningful and delightful experiences. Poon believes in both form and function, and have had the privilege to craft beautiful experiences for global brands worldwide.

Poon will give a workshop titled “Designing for Exponential World” with Erik Posthuma & Miridhani Tamba (Aleph Labs Singapore)

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Katrin is a highly experienced Design Manager and practitioner with a strong background in User Experience and Service Design. Substantial experience of creating, delivering and shaping digital mobile and web services in global corporations. Excellent interpersonal, communication and negotiation skills at all levels. Led cross-functional international teams and projects and able to understand technology at a leading level. Extensive people, project and resource management skills.

Katrin will give a talk titled “UX Considerations for The Property Sector”

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Previously worked in TradeGecko as a product person building inventory management software. Also worked in MRM//McCann for 4 years under the strategy team in helping regional clients in building digital strategies and various digital campaigns.

Naning will be one of the panelists along with Ramda Yanurzha (Gojek),  Samantha Yuen (GovTech Singapore) & Khai Seng Hong (Foolproof), moderated by Priscilla Nu (SP Group)

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Irina has worked in customer experience for the past 14 years- in the UK, USA and New Zealand. She has helped global brands such as Nike, HSBC, Barclays, AKQA and Sapient/Razorfish with creating superior customer experiences as a means of driving competitive differentiation and customer preference. For the last 7 years, Irina has been at the epicentre of Open Banking innovation in London. She believes Open Banking will ultimately transforms people’s behaviour and maximize our human potential.

Irina will give a talk titled “Design for Open Banking – Challenges facing UX Designers”

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Ramda is based in Indonesia and highly experienced in the field of international development and urban informatics. He specialized in engaging public sector actors on discussion, research, and program implementation involving data analytics around national and regional issues in Indonesia.

Ramda will be one of the panelists along with Naning Utoyo (SP Digital ), Khai Seng Hong (Foolproof) & Samantha Yuen (GovTech Singapore), moderated by Priscilla Nu (SP Group)

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Sam currently heads design research at Government Digital Services, exploring ways to deepen and scale the practice. An unconventional path took her from hospitality management to human-centred design in 2007, and she has since led studies in Southeast Asia, North Asia and the US to build thoughtful products through customer insight. Sam derives as much satisfaction designing for service as she did sweating through kitchen service, and enjoys nurturing practitioners in their craft.

Sam will be one of the panelists along with Naning Utoyo (SP Digital ), Ramda Yanurzha (Gojek) & Khai Seng Hong (Foolproof), moderated by Priscilla Nu (SP Group)

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Joan devotes herself to humanizing technology and designing solutions that make lives better. Her role at Standard Chartered focuses on creating great digital experience for wealth management and redefining the way the bank looks at product development. Before her role in SCB, Joan worked in SingTel managing product development in digital lifestyle and ecommerce, and co-founded a travel startup before embarking on her journey to help large corporates across SEA and various industires (i.e. Banking, Retail, FMCG) on their innovation and digital transformation agenda.

Joan will give a workshop titled “Humanizing Digital Experiences” with Yan Lim (Standard Chartered Bank)

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Yan leads by example as a hands on practitioner – right from deep dive into user research to designing for key user touchpoints in wealth management. Passionate about UX Design, Yan employs collaborative design processes to create delightful cross-platform experiences. Prior to her current role at Standard Charted Bank in Singapore, Yan led UX design at HOOQ – Asia’s first Video on-demand service. Having the experience of successful product launches in Thailand, Philippines, Malaysia and Indonesia.

Yan will give a workshop titled “Humanizing Digital Experiences” with Joan Cheong (Standard Chartered Bank)

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Back in the day, Khai Seng was lucky enough to start in a job that paid him to quietly observe people and listen to them talk in order to design better solutions. Currently, he heads up the Foolproof Singapore team, an experience design agency headquartered in the UK. In the past 15 years, he has also dabbled in pedagogical research at the National Institute of Education, taught anthropological studies, interaction design and design thinking at Republic Polytechnic, and really enjoyed designing the past UXSG conferences. He is also a certified developmental coach.

Khai Seng will be one of the panelists along with Naning Utoyo (SP Digital ), Ramda Yanurzha (Gojek) & Samantha Yuen (GovTech Singapore), moderated by Priscilla Nu (SP Group)

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Mitushi is a classically trained interaction and service designer passionate about understanding user needs and creating opportunities that champion users while adding real business value. She has profound design background in field of mobile, web, tablet, retail and product. She has had the wonderful opportunity to gain extensive experience designing and planning multi-million dollar mobile applications (Microsoft Office Suite on Windows phone 7.5 & 8), participate in usability testing and research, and the development of those products. She’s also engaged in exploring breakthrough interactive approaches to design refreshing new apps on post-PC consumer products.

Mitushi will give a talk titled “Designing for the invisible”

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