Schedule

Workshop – 18 Nov 2019

09.00 – 09.30

Workshop Registration and Networking over Breakfast

09.30 – 11.30

Designing Using Storytelling Technique

Senior Product Designer @ PropertyGuru Group

11.30 – 12.30

Lunch Break

12.30 – 15.00

Identifying Product Opportunities with Jobs to be Done

Research Lead Product Creation @ Instagram

User Experience Researcher @ Instagram

15.00 – 15.30

Coffee Break

12.30 – 15.00

User Research

Researcher @ SP Digital

Researcher @ SP Digital

Conference Day 1 – 19 Nov 2019

08.00 – 09.00

Conference Registration and Networking over Breakfast

09.00 – 09.15

Opening Address

09.15 – 10.00

TBC

Former Head of Singapore @ Foolproof

10.00 – 10.45

TBC

Director & Head of Design for Google Cloud Platform@Google

10.45 – 11.30

TBC

Principal UX Designer @ Tokopedia

11.30 – 12.30

Lunch Break

12.30 – 13.15

TBC

Principal Designer @ Foolproof Singapore

13.15 – 14.00

TBC

Ex-Head of Design & Research @ Grab Financials Group, GrabTaxi – Holdings

14.00 – 14.45

Coffee Break

14.45 – 15.30

TBC

UX Lead, APAC @ PayPal

15.30 – 16.15

TBC

Lead Product Designer @ Swiggy

16.15 – 17.00

TBC

Product Design Lead @ MoneySmart

17.00 – 19.00

Networking Party – Pizza and beer

Conference Day 2 – 20 Nov 2019

08.00 – 09.00

Conference Registration and Networking over Breakfast

09.00 – 09.45

TBC

Head of Audience Insights @ Mozilla

09.45 – 10.30

Slowing Down To Scale Design Research

To begin a new starter:
1. In a large bowl, mix 45+ UX designers, 1 design research lead, and 12 months of experiments till well-combined.
2. Leave to ferment till it starts to bubble.
3. Feed regularly to encourage the development of strong skills and elastic mindsets.

 

Like artisan sourdough, baking a robust research practice requires time, space, and perseverance. Without rigour and fermentation, we’re just creating a lot of product without the nutrition that feeds wider outcomes. I’ll share my experience in creating this starter, the insights that shifted our strategy, and a proposal to leadership for scaling research capability sustainably.

Design Research Lead @ GovTech Singapore

10.30 – 11.15

The Future of UX is Human

Associate Director – Experience Design @ Manulife

11.15 – 12.30

Lunch Break

12.30 – 13.15

TBC

Head Of Product Design @ Style Theory

13.15 – 14.00

TBC

UX Researcher @ Google

14.00 – 14.45

Everybody is a Designer. Deal with it.

Director of Design @ SAP

14.45 – 15.30

Coffee Break

15.30 – 16.15

Panel Discussion

16.15 – 17.00

Design the Right Thing ... and Then Design Things Right

“Can you make the design look prettier?”

 

“Can it be sexier?”

 

“Can you just splash some colors and get it done by tomorrow?” “Why is it taking so long?”

 

Do these questions sound familiar? How often have you found that besides being good at your design job, you must also deal with development issues…AND reach an understanding with the business side of things?

 

If your answer to these questions is “Yes,” congratulations: you are NOT ALONE!

 

Design is the solution to a well-crafted problem defined through proper research. Research forms the foundation for any design decision, and so designers should spend as much time doing research—discovering problem areas, gaining insights, and identifying underlying user needs. Just as a stunning-looking skyscraper requires a physical foundation strong enough to support the building, an effective design requires a strong foundation of research. A poorly executed research phase is like building a skyscraper on bamboo stilts!

 

This session explores the importance of design research—the what, the why, and the how—and what it takes to design the right things first.

UX Lead @ IBM iX

17.00 – 17.45

Working Backwards

“Working Backwards” process is the heart of Amazon’s innovation. It takes cues from Amazon’s leadership principles and guides teams through product definition and development. As a fundamental part of Amazon’s culture, this process helped create products our customers love and use today. In this session, we will go through the various stages of “Working backwards”, the mechanisms we have in place and how they can be adopted by companies of all sizes.

Lead UX Designer @ Amazon Web Services