Workshop – 18 Nov 2019

09.00 – 09.30

Workshop Registration and Networking over Breakfast

09.30 – 11.30

Storytelling For Designers

As humans, we are emotionally wired to react to stories. They are the way we make sense of the world around us. It is also the most common tool we use to gather information and share it with others for thousands of years.


For designers, the opportunities are plentiful to become the narrators everyday – from the ideas we dream up in our portfolios, the product interactions that add delight, the presentations that help win minds over to the nuggets of insightful data uncovered from user interviews.


In this session, we will cover the science and techniques of storytelling that you can add to your design toolkit.

Senior Product Designer @ PropertyGuru Group

11.30 – 12.30

Lunch Break

12.30 – 15.00

Identifying Product Opportunities with Jobs to be Done

Research Lead Product Creation @ Instagram

User Experience Researcher @ Instagram

15.00 – 15.30

Coffee Break

12.30 – 15.00

User Research

Researcher @ SP Digital

Researcher @ SP Digital

Conference Day 1 – 19 Nov 2019

08.00 – 09.00

Conference Registration and Networking over Breakfast

09.00 – 09.15

Opening Address

09.15 – 10.00

Outside in: Better design by looking outwards

Designers are seeing their wish come true: Design and design thinking now has widespread recognition, and we have increasingly more seats at the boardroom table.

This has also meant that more large-scale complex problems are given to designers to solve. In doing such work, new and frustrating situations may emerge where designers feel that their knowledge, tools and processes are no longer enough to achieve the best outcomes.

Through his exploration of other non-design disciplines, Khai Seng has gained new perspectives, and will bring in some frameworks to help designers become more effective change makers.

Director @ Studio Dojo

10.00 – 10.45

How to build and scale a world-class design organization

Ex-Director & Head of Design for Google Cloud Platform @ Google

10.45 – 11.30

Shaping the Future with Ecosystem App

To give an insight into what kind of future we’re making in Indonesia, and to share about how we create an app with various functions under one big “ecosystem”.

Principal UX Designer @ Tokopedia

11.30 – 12.30

Lunch Break

12.30 – 13.15

Counterintuitivity -making meaningful UX

Principal Designer @ Foolproof Singapore

13.15 – 14.00

Designing Change in Enterprise

In the past decade, many enterprises have established internal design functions in their organizations. We are seeing more and more designers working in enterprises, and moving away from design agency or consultancy. In these enterprises, more often than not, design are seen as aesthetics or the design team is struggling to effect change.


On the other hand, there has been successful transformation cases where human centered design(HCD) practices are established and thriving. The change calls for an increasing demand and growing importance for Design leaders to scale human centered design practice effectively in enterprises. Lessons learnt from effecting change in banking corporation as a individual contributor to design leader in a unicorn tech and national enterprise.

Ex-Head of Design & Research @ Grab Financials Group, GrabTaxi – Holdings

14.00 – 14.45

Coffee Break

14.45 – 15.30

Panel Discussion - Upasna Bhandari

15.30 – 16.15

Unimaginable UX - A sneak-peek Into The Future of Design

“The year is 2070 & Augmented Emotion Designers all over the world are fascinated by the spellbinding journey of Design, in the last century. Enthusiasts are feeling amused by reading about the predictions made by the Design Pundits, back in the days. While also wearing the farsighted lens, young designers are positive as well as sceptical about the decades to come”


Sounds like the future?


Well, if you simply replace 2070 with 2019 and Augmented Emotion Designers with User Experience Designers, it becomes nothing but the present! I am sure, most of us imagine the future of design with something related to Blockchain, AI, Voice, AR or VR. Interestingly these are the stuff which we barely knew about, 5 years back. So what happened in the last 5 years that brought about a change we couldn’t have even imagined? It is not very different from what happened about a century back.


Come and join me as I speak about how unimaginable the future can be and what we can do to get a ticket to the boat that sails to the future.

Design Manager @ Swiggy

16.15 – 17.00

Tools of Destruction

The entire company is accountable for the consumer experience of the end-user. Legacy tools and redundant processes are haunting us. We need to rethink the way we work.

Product Design Lead @ MoneySmart

17.00 – 19.00

Networking Party – Pizza and beer

Conference Day 2 – 20 Nov 2019

08.00 – 09.00

Conference Registration and Networking over Breakfast

09.00 – 09.45

Designing for User-Centered Privacy

Head of Audience Insights @ Mozilla

09.45 – 10.30

Slowing Down To Scale Design Research

To begin a new starter:
1. In a large bowl, mix 45+ UX designers, 1 design research lead, and 12 months of experiments till well-combined.
2. Leave to ferment till it starts to bubble.
3. Feed regularly to encourage the development of strong skills and elastic mindsets.


Like artisan sourdough, baking a robust research practice requires time, space, and perseverance. Without rigour and fermentation, we’re just creating a lot of product without the nutrition that feeds wider outcomes. I’ll share my experience in creating this starter, the insights that shifted our strategy, and a proposal to leadership for scaling research capability sustainably.

Design Research Lead @ GovTech Singapore

10.30 – 11.15

Anticipating and Designing The Digital Future

How does the psychology of anticipation affect the experience?
Can anticipating future help us create better design?
What kind of digital future are you designing for?


We make hundreds of decisions every day that are guided by our past experiences and anticipation of the future. As our lives are becoming intertwined with ubiquitous technology, technology is increasingly influencing our perceptions, experiences, expectations and eventually the decisions we make.


Anticipating future needs can help us imagine possibilities for a meaningful future and prepare for the future challenges to make better design decisions.
With emerging technologies, we can use, build and embed anticipation within the product or service experience life-cycle thus making them more contextual, human and resilient. We can therefore design experiences that are one step ahead and can positively influence the actions and outcomes to help solve present and future problems.


However, we should also be aware of the potential pitfalls and ethical issues that may arise by misuse and abuse of the technology.
This session will explore the relationship between technology, data, emotions and
psychology to predict and influence future behaviour and outcome and therefore, design more meaningful experiences.

Associate Director – Experience Design @ Manulife

11.15 – 12.30

Lunch Break

12.30 – 13.15

The Art of Doing Things Wrong: Myths and Common Mistakes of Growing UX Teams

We often hear the phrase “it’s okay to make mistakes.” And yet, many UXers are often scared of trying new things for the fear of doing things “wrong.” Even worse, they are stuck in environments that encourage safe play or worse, punished for taking risks. In this talk, Ben will share some insights for UXers on how to correctly do things wrong, inspired by stories from more than 100 UX Teams across 6 continents.

Head Of UX @ Style Theory

13.15 – 14.00

What If We Don't Do UXR?

UX Researcher @ Google

14.00 – 14.45

Everybody is a Designer. Deal with it.

Director of Design @ SAP

14.45 – 15.30

Coffee Break

15.30 – 16.15

Data Driven UX: The Engine of A High-performing Company

Former Head Of Research @ Trivago

16.15 – 17.00

Design the Right Thing ... and Then Design Things Right

“Can you make the design look prettier?”


“Can it be sexier?”


“Can you just splash some colors and get it done by tomorrow?” “Why is it taking so long?”


Do these questions sound familiar? How often have you found that besides being good at your design job, you must also deal with development issues…AND reach an understanding with the business side of things?


If your answer to these questions is “Yes,” congratulations: you are NOT ALONE!


Design is the solution to a well-crafted problem defined through proper research. Research forms the foundation for any design decision, and so designers should spend as much time doing research—discovering problem areas, gaining insights, and identifying underlying user needs. Just as a stunning-looking skyscraper requires a physical foundation strong enough to support the building, an effective design requires a strong foundation of research. A poorly executed research phase is like building a skyscraper on bamboo stilts!


This session explores the importance of design research—the what, the why, and the how—and what it takes to design the right things first.

Senior Manager, Design Lab @ Bain & Co, Ex-UX Lead @ IBM iX

17.00 – 17.45

Working Backwards

“Working Backwards” process is the heart of Amazon’s innovation. It takes cues from Amazon’s leadership principles and guides teams through product definition and development. As a fundamental part of Amazon’s culture, this process helped create products our customers love and use today. In this session, we will go through the various stages of “Working backwards”, the mechanisms we have in place and how they can be adopted by companies of all sizes.

Lead UX Designer @ Amazon Web Services