Adze Ganesha is the first Principal UX Designer in Tokopedia, the biggest e-commerce in Indonesia. As a UX designer, Adze designed many products and services in Tokopedia that had been used by million daily users. As Principal he also helps to build a strong product design team.

He believes that good UX supposedly helps many people, and there’s no better place than marketplace to realize it. Adze has a strong passion for education. He often teaches and conducts workshops about UX design.