Mario Van der Meulen believes that people ignore design that ignores people. He is a creative who’s able to see what others are saying. A versatile, ambidextrous designer who can think strategically and execute tactically. Formerly as creative director at Frog currently as a Principal Designer at Foolproof, he discovers, designs and delivers experience design principles. In our design-by-humans-for-humans world, Mario works to dispel the misconceptions about how breakthrough ideas for meaningful innovation are made. He gives a voice to the end-user, meaning to the solution, and value to the design thinking.