UX Design

Speaking business values in UX

There are occasional stories of the design and business teams butting heads. The most common conflict is the necessity for research. The design team will try to convince the business team about the ri...

Connecting Taiwan Model to Product Development Process

In 2020, the pandemic taught us a lot, including what is really important in life, how to cherish in time, how to connect with each other when we are apart, and more. As a Taiwanese who has been in pr...

Transitioning to Product Design

What makes a Product Designer? Product Designer vs UX Designer? What do we look for when we hire and what kind of team members we are building!   Recently, I had an interesting opportunity to spe...

Creating All Star UX Team

About Leading UX teams is a wonderful experience. You can not make this experience without an excellent team. Creating a team from zero to an all-star level is the dream of the  UX team leader.  To ma...

Efficient Product Design by Making Time for What Matters

“We need to have a faster design process, let’s hire more!”   This thought is quite logical for many people, also for me at least until early 2018 when i faced the same challenge. Back then I was...

UX continues to thrive and Southeast Asia is no exception

Jakob Nielsen in an article “A 100-year View of User Experience” had forecasted that the UX profession is expected to grow from about a million to 100 million people between 2018 to 2050. Even though ...