Wednesday, 20th November 2019 | 16.15 – 17.00
How does the psychology of anticipation affect the experience?
Can anticipating future help us create better design?
What kind of digital future are you designing for?
We make hundreds of decisions every day that are guided by our past experiences and anticipation of the future. As our lives are becoming intertwined with ubiquitous technology, technology is increasingly influencing our perceptions, experiences, expectations and eventually the decisions we make.
Anticipating future needs can help us imagine possibilities for a meaningful future and prepare for the future challenges to make better design decisions.
With emerging technologies, we can use, build and embed anticipation within the product or service experience life-cycle thus making them more contextual, human and resilient. We can therefore design experiences that are one step ahead and can positively influence the actions and outcomes to help solve present and future problems.
However, we should also be aware of the potential pitfalls and ethical issues that may arise by misuse and abuse of the technology.
This session will explore the relationship between technology, data, emotions and
psychology to predict and influence future behaviour and outcome and therefore, design more meaningful experiences.