Schedule

The entire company is accountable for the consumer experience of the end-user. Legacy tools and redundant processes are haunting us. We need to rethink the way we work.

We often hear the phrase “it’s okay to make mistakes.” And yet, many UXers are often scared of trying new things for the fear of doing things “wrong.” Even worse, they are stuck in environments that encourage safe play or worse, punished for taking risks. In this talk, Ben will share some insights for UXers on how to correctly do things wrong, inspired by stories from more than 100 UX Teams across 6 continents.

To begin a new starter:
1. In a large bowl, mix 55+ UX designers, 1 design research coach, and 12 months of experiments till well-combined.
2. Leave to ferment till it starts to bubble.
3. Feed regularly to encourage the development of strong skills and elastic mindsets.

Like artisan sourdough, baking a robust design practice requires time, space, and perseverance. Without rigour and fermentation, we’re just creating a lot of product without the nutrition that feeds wider outcomes. I’ll share my experience in creating this starter, the experiments that shifted our strategy, and a proposal to leadership for scaling design capability sustainably.

In the past decade, many enterprises have established internal design functions in their organizations. We are seeing more and more designers working in enterprises, and moving away from design agency or consultancy. In these enterprises, more often than not, design are seen as aesthetics or the design team is struggling to effect change.

On the other hand, there has been successful transformation cases where human centered design(HCD) practices are established and thriving. The change calls for an increasing demand and growing importance for Design leaders to scale human centered design practice effectively in enterprises. Lessons learnt from effecting change in banking corporation as a individual contributor to design leader in a unicorn tech and national enterprise.

To give an insight into what kind of future we’re making in Indonesia, and to share about how we create an app with various functions under one big “ecosystem”.

“The year is 2070 & Augmented Emotion Designers all over the world are fascinated by the spellbinding journey of Design, in the last century. Enthusiasts are feeling amused by reading about the predictions made by the Design Pundits, back in the days. While also wearing the farsighted lens, young designers are positive as well as sceptical about the decades to come”

Sounds like the future?

Well, if you simply replace 2070 with 2019 and Augmented Emotion Designers with User Experience Designers, it becomes nothing but the present! I am sure, most of us imagine the future of design with something related to Blockchain, AI, Voice, AR or VR. Interestingly these are the stuff which we barely knew about, 5 years back. So what happened in the last 5 years that brought about a change we couldn’t have even imagined? It is not very different from what happened about a century back.

Come and join me as I speak about how unimaginable the future can be and what we can do to get a ticket to the boat that sails to the future.

How does the psychology of anticipation affect the experience?
Can anticipating future help us create better design?
What kind of digital future are you designing for?

We make hundreds of decisions every day that are guided by our past experiences and anticipation of the future. As our lives are becoming intertwined with ubiquitous technology, technology is increasingly influencing our perceptions, experiences, expectations and eventually the decisions we make.

Anticipating future needs can help us imagine possibilities for a meaningful future and prepare for the future challenges to make better design decisions.
With emerging technologies, we can use, build and embed anticipation within the product or service experience life-cycle thus making them more contextual, human and resilient. We can therefore design experiences that are one step ahead and can positively influence the actions and outcomes to help solve present and future problems.

However, we should also be aware of the potential pitfalls and ethical issues that may arise by misuse and abuse of the technology.
This session will explore the relationship between technology, data, emotions and
psychology to predict and influence future behaviour and outcome and therefore, design more meaningful experiences.

Designers are seeing their wish come true: Design and design thinking now has widespread recognition, and we have increasingly more seats at the boardroom table.

This has also meant that more large-scale complex problems are given to designers to solve. In doing such work, new and frustrating situations may emerge where designers feel that their knowledge, tools and processes are no longer enough to achieve the best outcomes.

Through his exploration of other non-design disciplines, Khai Seng has gained new perspectives, and will bring in some frameworks to help designers become more effective change makers.